CartUp's AI-based delightful search engine uses Natural Language Processing (NLP) to determine the intent of a query. That intent will drive the results of the search. It has best-in-class features such as autocompletion, typo correction, synonym detection, and dynamic faceting. It applies ML-based personalized ranking to provide hyper-personalized search suggestions tailored to individual visitors. Visitors will no longer bounce because of a frustrating search experience, instead, they will find products they will want to buy.